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  Media Kit—Advertising in Inscriptions, AzDA's Monthly Publication


inscriptionsThe Arizona Dental Association (AzDA) provides the most targeted, cost-effective means to reach dental professionals in Arizona—period.  

Through a diverse set of media portfolio products, including: endorsed and business affiliate programs, event sponsorship, annual membership directory advertising, regional & national convention sponsorship, membership mailing labels, CE sponsorship, classified advertising, display advertising in Inscriptions (AzDA’s monthly publication) and online advertising you will have the flexibility to tailor a media campaign to specifically target your ideal audience and maximize your business’ exposure. 

Inscriptions is the official, four-color journal of the Arizona Dental Association and is a benefit of AzDA membership; subscriptions are available to non-members. As “Essential Reading for Arizona Dentists,” the primary editorial focus is the business of dentistry and information of interest to AzDA Members and Arizona dental professionals statewide. Inscriptions  is distributed monthly* to nearly 2,500 Arizona dentists, 2,000 allied members (hygienists, dental assistants, office managers and lab technicians) as well as 400 dental students from Arizona’s two dental schools. 

As you read through the AzDA media kit below, please direct your inquiries to sales@azda.org, or call 480.344.5777 ext.313.

* Monthly, with one combined edition for June/July

dentist icon arrowClick here to download the display advertising form 



dental advertising
First-Time Advertisers:
Payment must accompany first order. Pay in advance for 12 consecutive issues—deduct 5% off total advertising contract AND receive a complimentary online ad for duration of your contract! Advertisements are subject to review and approval by AzDA.

Premium positions are available on a  first come, first-served basis.  Check with AzDA for availability.  Accuracy of ads is advertisers’ responsibility. Advertisements are subject to review and approval by AzDA. Cancellations will not be accepted after the “Space Reservation” deadline. Advertisers receive a complimentary subscription for the duration of their contract and additional incentives may apply. Subletting of advertising space is strictly prohibited.

Display Advertising Sizes


There is no additional charge for bleeds on either full page or two-page spread advertisements. Advertisers are free to choose to submit a bleed or non-bleed in their advertising for full and two page ads. However, in order to be accepted, the advertisement must be sized specifically for a bleed or non-bleed. If you have chosen to design an ad with a bleed, please make sure text and other essential design elements are not placed within .5” of any of your edges, doing so will keep the non-bleed elements of your design from being cut off (text and graphics too close to the edge of the artwork may be trimmed off).

design iconsClick here to download Adobe Illustrator, Adobe Photoshop, and Adobe InDesign template files

Ad files sized incorrectly will be returned to the advertiser and will need to be resubmitted.  

Two Page Spread
Bleed Size: Set your artwork up to 16.75”x 10.875” and add a .125” bleed on all sides, this will make your final file 17”x 11.125”
Non-Bleed Size: 15.75” x 9.875”

Full Page
Bleed Size: Set your artwork up to 8.375”x 10.875” and add a .125” bleed ONLY on top, bottom and right, this will make your final file 8.5”x 11.125”
Non-Bleed Size: 7.375”x 9.875”

Full Page, Back Page Only
Bleed Size: Set your artwork up to 8.375”x 9.25” add a 0.125” bleed ONLY on the bottom, right and left; there is no top bleed, this will make your final art file 8.625”x 9.375.” There is no non-bleed size available for the back cover advertisement. 

Half Page Horizontal
7.375”x 4.75” *

Half Page Vertical
3.5”x 9.875” *

Quarter Page
3.5”x 4.75” *
Please do not include crop marks, registration marks or any notations outside of the artwork
Inscriptions final trim size: 8.375” x 10.875”. Inscriptions is non-commissionable and published by Arizona Dental Association “Arizona’s voice of Dentistry.”

 * Bleed not available in this ad size

Artwork Formats, Specs, and Deadlines


Digital Media Specs:
PDF preferred. Must be high resolution (300 dpi is recommended) with fonts embedded, sized correctly - with type and all artwork in place. Ads in the following electronic formats will be accepted: Illustrator EPS or AI files with all fonts converted to outlines and all links embedded; Photoshop EPS, PSD, or TIF; Freehand files saved as AI format with all fonts converted to shapes and all images embedded; and all InDesign versions with all fonts and all images included. Almost all of the ads submitted are PDF or TIF.

Due to their low production quality, Microsoft Publisher files and jpg files will not be accepted.  

Inserts: Advertiser is responsible for printing and delivering 2,500 pieces (AzDA can refer graphic design/printer). Saddle-stitched insert with 3.5-inch lip with score or perforation (can stitch between any 16-page signature). Size of insert approx. 5.5” x 11.875” (8.375 + 3.5 tab). Provide 2,500 pieces on-up but do NOT have them trimmed to final size (production will trim). Pieces should be supplied and trimmed with 1/2” oversize on all four sides. Insert will jog to the head and staple one time. IMPORTANT: Please advise type of paper stock for your insert. If it is a cover stock, pieces will require a score. 

For production questions, or to submit your final artwork files, email sales@azda.org.

Deadlines: In order to be considered for publication in the next issue of Inscriptions, advertisers must formally agree to place an ad as well as commit to a specific ad size by the 1st of the month; artwork is due no later than the 15th of the month.

For example, to be considered for publication in the April issue of Inscriptions, advertisers need to formally commit to running an ad (as well as choose a full, half, or quarter page) by March 1. Additionally, the advertiser's artwork is due on or before March 15. Artwork submitted after the 15th cutoff date will not be considered for publication in the next month. In this example, if artwork was submitted on the 16th, it would be considered for the May, and not the April issue. 


Advertising Guidelines


Inscriptions
is a primary source on which AzDA members can rely for news related to dentistry in Arizona, local and national issues and activities, exclusive articles and information relating to colleagues and the dental community. All views expressed are not to be regarded as the views of AzDA. AzDA does not  assume liability for contents of advertisements, nor do advertisements constitute endorsement of products or services. AzDA reserves the right to refuse or cancel any advertisement at any time. Inscriptions is a benefit of AzDA membership, included in annual dues.

Advertisements must conform with the Dental Practice Act, Laws of Arizona and the United States of America. Advertisements must conform with the Bylaws and Code of Ethics of the Arizona Dental Association and the American Dental Association. Advertisements must not be discriminatory on the basis of age, sex, religion or race. Specific policies, including rates, will be determined by the Council on Communications acting on the recommendation of the Executive Director. 

The journal reserves the right to reject or discontinue any advertisement at its sole discretion. As policy the journal does not accept advertising of any product classified by the Council on Dental Therapeutics of the American Dental Association as unacceptable. The Arizona Dental Association does not assume responsibility for promotions, advertising claims or guarantees made by contributors. The advertiser agrees to indemnify, protect and hold harmless the publisher from any claims or expense resulting from the advertiser’s unauthorized use of any name, photograph, sketch or words protected by copyright or registered trademark.
 
Advertising which simulates editorial material must carry the word “ADVERTISEMENT” at the top. The publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental or quasi-governmental agency, fire, flood, insurrection, riot, explosion, embargo, strikes, whether legal or illegal, labor or material shortage, work slowdown, editorial or  production delays, or any condition affecting production or delivery in any manner. If a mistake in advertising occurs (including, but not limited to, omission, copy error, or size error) and is the fault of the publisher, advertiser remedies will be limited to one of the following: (1) cancellation or reduction of production charges, (2) “make-good” advertisement in next available issue or (3) full refund.

Publisher reserves the right to revise advertising rates at any time upon 30 days notice in writing.  All orders and/or agreements are accepted subject to this notice. Publisher reserves the right to cancel any advertisement at any time. Advertising must be factual, dignified, in good taste and intended to provide useful product and service information. All advertisements submitted for publication are subject to review.

Advertisements must not be deceptive or misleading. Products or services eligible for advertising must be germane to the practice of dentistry, or of interest to dentists and/or dental professionals. By submitting advertising copy, advertisers certify that such copy and the advertised product(s) are in accord with applicable government laws and regulations (for example, equal opportunity laws and regulations covering new drug applications and prescription drug advertising).  Acceptance of advertising in AzDA publications is not to be construed as a guarantee that the manufacturer has complied with such laws and regulations.
Subletting of advertising space is strictly prohibited.

An advertisement for an educational course is eligible if the course is conducted under the auspices of the ADA and/or AzDA and is recognized by the ADA, AzDA or one of its component dental societies, a national certifying board or national society for one of the specialty areas of dental practice recognized by the ADA, an accredited dental or medical school, or any organization specifically referred to in the Bylaws of the American Dental Association.

AzDA reserves the right to decline advertising for any course that involves the teaching or use of a product or technique that conflicts with Association policy, or is the subject of an unfavorable or cautionary report by an agency of the ADA.  The advertisement must state which organization is associated with the course and, if applicable, the number of and type of continuing education credits granted on completion of the course. All other eligibility for the advertisement of a course will be determined on a case-by-case basis.